I was truly very excited to be one of the first to try this product, and post my thoughts and review.
I have one word to describe Whisson : dichotomous.
On the one hand, the nose is spectacular. At first sniff with eyes closed, you could mistake this as a lighter Highlands single malt (think: Highland Park or Glenlivet).
The colour is a nice light golden. Despite not having any alcohol in the drink, it coats the glass like a single malt when swirled.
On the other hand, the taste, from the front to the finish, leaves much to be desired. This is not a replication of a single malt whiskey. Rather, it is reminiscent of ginger ale gone flat.
The list of ingredients shows the inclusion of citric acid. It would appear to me that too much citrus has been introduced. I can imagine the drink maker wishing to have some sort of floral note to the finish, but it is overkill in my view.
The drink is virtually unpalatable when drank neat. It is marginally better chilled with whisky rocks.
Introducing a couple ice cubes into the mix made the drink much more palatable. It cut down on the citric sweetness, but the sweetness is still fairly overpowering.
Of course, if you like to enjoy a little rye and ginger or Rye and Coke, this would be a suitable complement. However, do not expect a comparable experience to a single malt.