Fast growing beer segments converge with launch of craft non-alcoholic beer
Five years ago Ted Fleming decided to give up alcohol after he was diagnosed with Crohn’s disease. But he missed his beer. “I missed the taste of beer and discovering new beers, especially new craft beers.” he lamented. “But more than that, I found that I missed the social connection that comes from sharing a drink with a colleague after a hard day’s work, cracking a beer with the guys after hockey, and joining in to celebrate special occasions with family and friends.” recalls Fleming.
“The problem is most of the non-alcoholic beer currently being made tastes awful and there is really almost nothing in terms of variety. Unfortunately the long-standing stigma surrounding non-alcoholic beer has been well deserved.”
In 2013 Fleming started the online non-alcoholic beer store PremiumNearBeer.com and in the process became one of very few experts on non-alcoholic beer in the world. He is now using the feedback from his customers to design the Partake Brewing recipes and to bring the craft beer experience, which he describes as taste, variety, creativity, authenticity, and passion, to those who drink non-alcoholic beer.
“I want Partake Brewing to change what people think about non-alcoholic beer forever.” says Fleming. “We will be focused on crafting and brewing great tasting non-alcoholic beers in a variety of styles starting with our recently developed non-alcoholic IPA.”
So who does drink non-alcoholic beer? Sitting at a bar is a hipster, an expecting mother, a professional athlete, and a Muslim man. No joke. These are just some of the people helping to grow the worldwide non-alcoholic beer market by over 80 percent over the last five years according to The Economist. Add to that people like Fleming who have medical conditions and consumers looking for healthier food choices and you can start to see the wider appeal of non-alcoholic beer.
In addition to the impressive growth of non-alcoholic beer documented in The Economist we've seen AB-InBev launch a non-alcoholic version of their flagship product Budweiser. The Budweiser launch coincided with AB-InBev announcing that they want 20% of global sales to come from low or no-alcohol products by 2025. Meanwhile, craft beer continues to grow by double digits year-after-year. “It seems to be the right time for the two fastest growing segments of the beer market to converge with the launch of Partake Brewing and our craft non-alcoholic IPA.” added Fleming.
Interested in learning more? Check out the Partake Brewing on Kickstarter.