Posted by on
FOR IMMEDIATE RELEASE Vancouver, BC, March 7, 2018 — What does a Saudi Sheik have in common with an Olympic athlete and an expectant mother? They’re all helping fuel a global appetite for non-alcoholic beer, one sip at a time. It’s a category that has seen massive growth in the past several years with global brewery bigwigs such as Corona, Heineken and Budweiser aggressively entering the near-beer game. Canadian start-upsuccess, Partake Brewing is set to make a mark of its own in the competitive category with an official Dragons' Den debut on CBC this month.
Founded by entrepreneur Ted Fleming, Partake Brewing makes craft non-alcoholic beer that is “beer lover approved” and isn’t just about the business for Fleming: it’s personal.
Shares Fleming, “I was in my late 20’s and starting to get into the blossoming craft beer scene that was starting to take root in Toronto, but unfortunately for me, my journey was cut short due to a diagnosis of Crohn’s disease.” That diagnosis combined with becoming a father for the first time helped him prioritize his health and ultimately led to his decision to give up alcohol for good.
However, like so many others opting for the dry life, he still pined for the occasional pint. “I missed my beer, I missed the taste of it, discovering new craft beer flavours… I found I really missed the social connection too.”
To satisfy his craving, he set out to find a non-alcoholic beer that still tasted like beer only to discover that there was very little available to choose from and what was – tasted awful. With the help of a successful Kickstarter campaign (April 2017), Fleming aims to change the non-alcoholic beer category for the better with his Canadian small batch-brewed non-alcoholic beer. He is on course to do just that with his first beer, an award-winning non-alcoholicPartake Brewing IPA (a Lager, Red Ale, Pale Ale, and Stout are coming soon).
Headquartered in Calgary, Partake Brewing hopes to woo the Dragons' for additional support when Ted Fleming pitches his creations on CBC’s Dragons’ Den at 8pm on March 15th (#cbcdragonsden).
Partake's brews are available across Canada and in select stores in the US. Learn more about where to purchase Partake Brewing Non-Alcoholic beer here.
For more information and to access Partake Brewing product images click here. To arrange an interview with founder, Ted Fleming please contact:
The ConundrumWhen we received Danielle's pre-order for Partake, there was message from her. The last line read: "I'd love Partake to be part of my big day!" At this point, Partake hadn't even been packaged yet. The Partake release date was planned for a week before her wedding date and was tentative at best. This was Danielle's wedding! Of course [...]
Sausages, pretzels and beer, oh my! The first keg was tapped in Munich this past Saturday which catapults us into the highly, if not the most, anticipated and celebrated beer festivals in the world. Not only is it a time when Bavarian culture is adopted with vigor, where lederhosen and dirndl clad folks listen to polka music, but also [...]
Partake Brewing soared passed its Kickstarter goal of $10,000 CAD in just three short hours after its launch on March 28, 2017. The company which is developing a line of craft non-alcoholic beer (or near beer) is raising funds for its first product: a non-alcoholic IPA or India Pale Ale. According to their Kickstarter video Partake [...]
The Toronto Transit Commission (TTC) has sparked outrage among its staff and customers with its recently announced brownie ban. "Effective immediately no brownies will be allowed on any TTC subways, streetcars, or buses due to the perceived risk that the brownies could contain cannabis" said CEO Andy Byford. The brownie ban follows in the wake [...]
Five years ago Ted Fleming decided to give up alcohol after he was diagnosed with Crohn’s disease. But he missed his beer. “I missed the taste of beer and discovering new beers, especially new craft beers.” he lamented. “But more than that, I found that I missed the social connection that comes from sharing a drink with a colleague [...]
Dry January is a custom that originated in the UK in the 90's as a rallying cry for people to take a month off alcohol immediately after the holidays. More recently the slogan has been adopted by charities wanting to raise awareness about the harms of excessive alcohol consumption. It is estimated that over 20,000 [...]
With the holiday season upon us the annual holiday party circuit inevitably arrives right along with it. For many of us this means a time of celebration and connection with friends, family, and colleagues while sharing in good food and drink.But for people with dietary restrictions, and in particular those who do not drink alcohol, this can be a [...]
Each year people from all over the world flock to Munich to celebrate Oktoberfest, the wonderful 16-day festival beginning in September and drawing to a close in the first weekend of October. Since 1810 this festival has been a staple in German culture and the parades, dancing, singing, food and most importantly beer have become [...]
High sugar foods and drinks are increasingly becoming a concern for many parents as the risks and triggers for childhood obesity and juvenile diabetes are better understood. In the UK, pressure from parents and dietitians alike has resulted in large retailers such as Tesco pulling high sugar products designed for children’s school lunch boxes from [...]